If you’re reading these words, chances are high that you’ve seen my white paper offer. In fact, you might have even taken the next step to request my free report, "Ten Marketing Mistakes that Are Costing YOU Sales Right Now!" A lot of people do.

And when they do, they are in essence, volunteering to step into my sales cycle. They agree to give me a name, e-mail address, phone number and mailing address in exchange for this valuable information. This is information that I would never receive otherwise. Without my white paper and newsletter subscription offers, visitors would leave my site empty-handed, robbing me of the opportunity to follow up with them.

Does this scenario sound familiar? If so, allow to me to introduce you to a stealthy, reliable, yet often-overlooked rainmaking tool – the all valuable white paper.

Many people think white papers are for techies and geeks. Not true. In reality, the white paper is a marketer’s best friend, because it represents a very compelling offer that leads to an easy first YES. As you know, business people are information-hungry. They are constantly searching for ways to do their jobs faster, smarter and better. They will respond to a small offer for valuable information much faster than they’ll volunteer x-dates.

If you feel overwhelmed by the prospect of creating a white paper, never fear. I’ll interview you by phone and will allow you to brain-dump your expertise into my trusty digital recorder. Then, I’ll transform your thoughts into a very compelling report with a catchy title. Once your report is ready, you’ll find countless ways to use it. Here are a few examples:

• As a lead generation offer to place on your brochures and on your Web site
• As a trade show or convention handout
• As a sales leave behind
• As a drip marketing, “thought-you-might-be-interested” mailer
• As a speaking topic and presentation handout
• As background material for a published article

As you can see, the white paper is a tool you can’t afford to live without. Yours can be ready in just 10 days, if you e-mail me now!