What is an e-newsletter? An e-newsletter is a simple, inexpensive way to keep in touch with various audiences on a consistent basis. In business-to-business environments, e-newsletters are effective tools for:
	Lead generation – communicating to prospective accounts
	Loss prevention education – communicating to insurance customers or professionals who work with your customers
	Broker sales education – communicating with your distribution network to promote sales ideas, presentation scripts and more!

How will an e-newsletter help grow your business?

For lead generation, e-newsletters help your
prospects remember YOU when they’re ready to buy.
By consistently communicating helpful information, you will enjoy TOP OF MIND recall inyour prospects’ minds. Experts believe that it takes 13 exposures within a one-year timeframe to earn top of recall with prospective accounts. E-mail is a cost-effective way to stay in front of these accounts.

For education, e-newsletters offer an affordable way to frequently promote positive behaviors. Changing behavior requires repeated reminders. E-mail is the perfect way to deliver frequent messages in a short, interesting format.

What do you need to know before you start?
 
Be content-rich and design-thrifty. Many designs elements are lost in e-mail filters.
Avoid the sales pitch. Allow your expertise to sell itself.
Keep emails short and sweet – 400 words max.
Use an e-blast service to optimize tracking.

How can you get started?
 
Determine how often you’d like to communicate.
Establish your goals. (Lead generation, education, etc.)
Compile your mailing list or your list criteria if you don’t have a list.
Call me. I’ll turn your dreams into results in four easy steps:
               1. Brainstorm and finalize your topic list.
               2. Establish your distribution schedule.
               3. Create your e-newsletter template.
               4. Write and deliver your newsletters according to your distribution schedule.

E-mail is a very affordable alternative to direct mail because you don’t have to pay for printing or postage. If you market to multiple segments, e-mail allows you to affordably tailor messages that are relevant for each audience. To learn more about starting your e-newsletter campaign,
e-mail me now!