LIFE AD:
The Strength to Last for Generations
This B2B ad was one of a series. It clearly communicates Lincoln’s unique value proposition of private ownership, while pulling on readers’ heartstrings.  View Larger

COMMERCIAL P&C BROCHURE:
One Great Brochure
This gatefold brochure and reply card mails in a black designed box with a book inside. It targets decision makers of mid-market manufacturing accounts, typically difficult to access. Agents have
experienced increased appointment setting rates by integrating this mailer into their workflows.  View Larger
   

PERSONAL P&C BROCHURE:
ANPAC Lifetimes
This easy-reading brochure was written to appeal to young families looking for a stress-free insurance experience. 
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COMMERCIAL P&C SALES SHEET:
Savvy Sales Kit
These sales sheets serve as the foundation for benefit-oriented sales presentation that compliments other company materials.  View Larger

COMMERCIAL P&C DIRECT MAIL:
An Extremely Smart Sales Letter
This legal-size letter and reply card mailed in a red box with a small multi-tool enclosed inside to a well-screened list of 200 grocery stores, with a free report offer. Response was phenomenal – almost 18 percent, with significant trickle-in benefits.  View Larger

PERSONAL P&C DIRECT MAIL:
Crazy Letter
This mailer takes an approach not often used with insurance marketing: it leads with a strong offer that’s not related to insurance. The orange, “blind” envelope begs to be opened and the fun USP of the “crazy insurance agent” is driven throughout the copy. The $25 gift card offer is one that is sure to generate high response.  View Larger

DISABILITY WEBSITE:
Disability Insurance Services
www.diservices.com

FINANCIAL SERVICES WEBSITE:
Simkowitz & Co.
www.simkowitzco.com

COMMERCIAL P&C E-MAIL:
Sizzling Sales E-mail
This ad was written for an ad agency that achieves cost-effective insurance marketing results. 
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COMMERCIAL P&C NEWSLETTER:
Newsletter Know-How
You won’t find any photos of company picnics or employee birthdays here. My newsletters are packed with helpful information designed to avoid losses and heighten retention!  View Larger

HEALTH WHITE PAPER:
Intellectual Made Interesting
This white paper demonstrates my ability to present complex subject matter in a highly palatable and interesting fashion.  View Larger

HEALTH PUBLISHED ARTICLE:
Creative Credibility
Published articles pave the way for sales by creating name recognition and credibility. This ghost-written article shows how easy it is.  View Larger

DISABILITY CASE STUDY:
Setting a New Pace
Discover how one disability insurance wholesaler found success with strategic, differentiated marketing.
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